Giving new value to yacht sails that would otherwise be discarded

rerer｜Sail upcycling project

The rerer yacht series will be released on November 10, 2025.

A yacht sail sailing across the sea.

The material has been exposed to the wind, the sun, and has been repaired many times before crossing the ocean, and the look it has acquired over time has become evident.

However, the moment their purpose was fulfilled, those sails were destined to be discarded.

We at rerer decided to take another look at this reality.

It's not that it can no longer be used, but rather that it may still be usable.

That's where this project began.

Reexamining the "materials" and "making"

For this project, we created new items using sails that were actually used by the student yacht club.

What was important in this initiative was not simply "making things."

"Why make it?" "How can we make use of it?" - we thought long and hard about how to breathe new life into the materials while having a dialogue with them.

Each sail shows signs of having been exposed to different winds.

In order to make the most of this individuality, we went through a process of trial and error, changing the cutting and sewing methods to suit the texture of the sail, and gradually shaping it.

Manufacturing that is not about "reusing" but "rediscovering"

Unlike brand new sails, no two well-worn sails are the same.

Wrinkles, scuffs, and variations in color are all evidence of the time spent riding.

We don't see it as a "flaw" but as a "personality."

What we see there is the beauty of the moment when the "past" and "future" intersect.

At rerer, we create our products by listening carefully to the voice of the materials, so as not to miss that moment.

Beyond the SDGs.

As the term "upcycling" becomes more widespread, it is not uncommon for the purpose to take precedence.

However, what we really want to achieve is something that can be conveyed through sensation, rather than through words.

It would be my greatest joy if, when people pick it up, they realize, "This is the sail I was wearing."

I hope this small initiative will give someone an opportunity to think about the meaning of "making use of things instead of throwing them away."

I hope that this will lead to a future where we once again take a deeper look at materials and emotions.

The sail that has sailed in the wind will now catch a new wind and begin to move again in people's hands.

Please come and experience this new story.

Stay tuned for the release date!