Honda×rerer | Brand introduction
Honda×rerer
Proposing new value by upcycling scrapped car parts
A new upcycling project, "UPPAR PROJECT," has been launched. Honda Motor Co., Ltd. (Honda) and EST Co., Ltd. (rerer) have joined forces to propose products that create new value by reusing discarded car parts. This collaboration aims to create innovative items that combine practicality and design while being environmentally friendly.
"I thought it was good and it turned out to be eco-friendly." —UPPAR PROJECT concept
The UPPAR PROJECT aims to reduce the burden on the environment while providing attractive and practical products to users, based on the concept of "If it's good, it's eco-friendly." Specifically, repair parts from discontinued vehicles are recycled instead of discarded and converted into new products. This creates new value from scrapped vehicle parts, contributing to a sustainable society.
rerer and the UPPAR PROJECT
In this collaboration, rerer utilizes its upcycling technology to transform used car parts into unique and practical products. By finding value in reusing vehicle parts that would otherwise be discarded, we provide items that are both environmentally friendly and stylish.
concept
[realize] [reduce] [resource]
- Realize : Rediscover various values in everyday life and embody them.
- Reduce : Reducing the value of waste that has outlived its usefulness and eliminating waste.
- Resource : Reusing discarded materials to create new value.
Our products are made based on these three concepts. By upcycling used car parts, we are able to reduce waste and at the same time create items that add new value to our lives.
Eco-friendly products that support future lifestyles
The items born from the collaboration between Honda and rerer are not only environmentally friendly, but also a new type of product that combines practicality and design. Items made from recycled car parts contribute to the environment while also blending naturally into your daily lifestyle as unique and attractive items.
re-erer and UPPAR PROJECT will continue to propose innovative items to contribute to a sustainable society. For the sake of the future, why not try out these new eco-friendly items and raise your environmental awareness?
