The choice to give "sneakers" as a Christmas gift

--Why it's the perfect gift for adults

Walking through the illuminated streets makes you feel like Christmas is just around the corner.
At this time of year, the time spent thinking about what gift to give this year is a little special in itself.

While classic scarves and accessories are lovely, more and more people are giving sneakers as gifts these days. Sneakers are practical items that are essential for daily life, but they are also a gift that can express a person's individuality through their design and comfort.
Every time I wear them, memories come back to me and they lift my spirits -- that's the charm of them.

I also love sneakers, and when I think about fashion, I always start with the feet. That's why I can relate to the act of giving sneakers as a gift. The time spent choosing sneakers while thinking about the recipient's lifestyle is already part of the gift.

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Common mistakes when gifting sneakers

--Points to note that only those with experience can understand

I've given sneakers as gifts a few times now and I've noticed something.
No matter how much effort you put into your selection, even a slight difference can change the overall impression. This is influenced not only by personal preference, but also by size, the season, and the occasion.

Mistake in size selection

Sneaker sizes vary slightly depending on the brand and model.
Even if the size is the same, 26.5cm, a narrower last may feel tight. Especially in winter, when you tend to wear thick socks, choosing the same size as usual can feel tight. If buying as a gift, it's best to choose a size 0.5cm larger or a model with a softer opening.

Design-focused design that won't be worn

I chose them because I thought they looked cool, but they didn't match the other person's outfit and were never worn...
I think many people have had a similar experience.
I once gave a friend a pair of brightly colored sneakers, but they gave me a wry smile and said, "They're a bit flashy for commuting..." Since then, I've started to think about the other person's lifestyle and fashion trends.

Mismatch with the season

When I gave my child lightweight canvas sneakers in the winter, they said, "They're cold and slippery." Waterproofing and sole thickness are surprisingly important, not just appearance.
To ensure that your gift doesn't end up being out of season, we recommend choosing shoes with waterproof properties and high-grip soles for Christmas.

From these small experiences, I have come to realize that "giving sneakers as a gift means imagining the recipient's life."
By simply changing your mindset a little, the meaning of the gift will become much deeper.

Choose by imagining the other person's life

--More than fashion, comfort that can be worn every day

The appeal of sneakers is that they fit into any moment of your life.
That's why, when giving a gift, you should think about what time the recipient will be wearing them and choose accordingly.

For example, there are calm tones that are perfect for commuting, light designs that are perfect for going out on the weekend, and soles with grip that are safe to wear on snowy days.

They're not too flashy, yet they make you feel good every time you put them on. Such a well-balanced pair of shoes will become your everyday companion.

I have worn many pairs of sneakers in my life, but in the end, I always choose shoes that are comfortable to wear without any strain.
As a gift, I think the most valuable thing about them is that they can be worn for a long time.

When it comes to matching sneakers, linking is better than matching.

- A way to give gifts that naturally enjoy commonalities

Matching sneakers are becoming increasingly popular as a Christmas gift.
However, I often hear people say that they feel a little embarrassed to wear the exact same thing.

I once gave a gift of sneakers with the same design and color, but she said, "Every time we go out, we look so similar, it's a little embarrassing" (laughs).
Since then, I've been conscious of creating subtle links, such as using different colors or materials.

Even with the same model, just changing the tone, such as from black to sax, can create a completely different impression.
When walking together, a sense of unity naturally emerges, and the distance between them is just right, without being too similar.
I think that's how adults can enjoy matching sneakers.

YUEN also offers the same sneakers in multiple colors. Even though the design is the same, the atmosphere changes completely depending on the color.

Make your gift more memorable

--The moment you give it to someone is a gift

Sneakers are items that have a big presence and a large box.
That's why just putting a little thought into the wrapping and how you present it can make a big difference in the impression it gives.

For example, if your box has a striking brand logo, it would be nice to simply tie a ribbon around it for a simple finish. On the other hand, if you want to give it a lighter look, we recommend a cloth bag-style wrapping. It can be carried over the shoulder, so it is natural to hand it over in a slightly special setting, such as at a cafe or restaurant.

I have given sneakers as gifts several times, but what I remember most is not the moment when I open the package, but the atmosphere when I hand them over.
The moment it passes into the other person's hands, there is a brief silence, followed by a smile...
Even though time has passed, I still remember that scene vividly.

Rather than showy packaging, the fact that it was chosen just for you conveys the feeling that it was chosen for you. No matter how you give it, as long as there is thought behind it, I think that alone makes it a memorable gift.

Why you'll want to give YUEN sneakers as a gift

--Comfortable shoes connect feelings

YUEN offers sneakers that combine simplicity of appearance with functionality.
The "SOON" series in particular is designed to be light, flexible, and have a soft fit, so that you can feel comfortable every time you walk.

They have an exquisite balance, suitable for everyday use and special occasions. They're not flashy, but you'll grow to love them more and more with each wear. We aim to create a pair of shoes that will last you a long time.

If you're wondering what to give this Christmas, consider the gift of sneakers.
YUEN's gift-giving philosophy is to add a little comfort to the recipient's daily life.