rerer | アップサイクルで生み出す新しい価値

rerer | Creating new value through upcycling

"Rerer" is a brand that creates unique and functional products by reusing airbags taken from discarded cars. Their efforts to turn waste materials into "valuable items" are the culmination of their strong commitment to environmental protection and craftsmanship.

Recycled nylon made from airbags from discarded cars

Airbags are an important component that supports the safety of cars. Normally, airbags are discarded when a car is scrapped, but rerer breathes new life into this material.

  • The 66 nylon used in airbags is lightweight, highly durable, and resistant to wear, making it an ideal recycled nylon.
  • Airbags removed from scrapped cars are cleaned and dyed, and their unique texture is utilized to create products.

The original wrinkles and unique texture are preserved, making each item unique.

Environmental protection and waste reduction initiatives

In Japan, about 3.5 million cars are scrapped every year , and most of them are disposed of as waste. These include parts such as airbags and seat belts that are difficult to reuse due to their special structure, but reerer does not end up as waste, but transforms them into recyclable materials.

  • Reducing waste reduces the burden on the global environment.
  • Aiming for a sustainable society, we promote product development using recycled materials.

This initiative is one solution to our waste problem and one small step towards a better future.

The future that rerer aims for

rerer continues to provide environmentally friendly products through upcycling. Rather than simply reusing materials, we maximize the potential of recycled materials by creating items that combine functionality and design.

Initiatives for the future

rerer continues to breathe new life into discarded materials and provide products that are useful in everyday life. We will continue to reduce the burden on the global environment through recycling and to minimize waste. Please experience the new value of recycled nylon made from recycled airbags with rerer products.

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