"Yuers Sneakers" make everyday walking a little easier
Sneakers are not just shoes for walking, but also reflect your daily mood and lifestyle. Having a favorite pair makes commuting, shopping, and weekend outings that much more comfortable and allows you to be yourself. yuers sneakers were created to make everyday walking easier.
Yuers is a shoe brand that combines traditional craftsmanship with modern design, backed by the reliable manufacturing that only a factory brand can offer. They offer "a pair of shoes with a reason" that blends fashion and functionality and blends in with both the city and nature.
In this column, we will carefully introduce everything from the brand story of "What is yuers?" to the features of the representative model and the development background of the latest work "SOON". At the end, we will also summarize the future vision that yuers is aiming for.
This article will be useful not only for those looking for sneakers that suit them, but also for those who want a pair of shoes that they can wear for a long time, so please take a look.
What are yuers?
yuers is a sneaker brand developed by the factory brand YUEN. The brand name combines the meanings of "yue" (late) and "yuers" (your), and was born from the desire to provide a pair of shoes with a purpose that fits into the lifestyle of each and every wearer.
At the heart of this philosophy is a respect for traditional craftsmanship. While drawing inspiration from classic shoes of the past, they are not simply reproductions; by combining modern details and materials, they have updated the design to create a reason to wear them now. Their unique style, which combines nostalgia and newness, blends naturally into a wide range of styles, including street, outdoor, and cultural scenes.
Furthermore, yuers is thoroughly committed to usability and functionality. Not only are they beautiful to look at, but they also use lightweight and durable materials to ensure comfortable wear even when walking for long periods of time. They are practical enough to be chosen with confidence for everyday use and active scenes.
Above all, yuers is a brand that continues to evolve. While preserving its traditions, the brand continues to explore the future of sneakers by proactively incorporating new designs, technologies, and sustainable materials to keep up with the times. Based on the concept of **tradition x innovation x usability**, yuers sneakers allow you to walk in your own style, whether in the city or in nature.
Brand characteristics
philosophy
yuers pays homage to the craftsmanship that has adorned the cultural scenes of various eras, drawing inspiration from it. The brand's foundation is the fusion of tradition and innovation. Based on classics from the past, the brand reconstructs them to suit modern lifestyles, creating sneakers that always have a reason to be worn now. With usability and functionality as keywords, the brand aims to create shoes that enrich the daily lives of those who wear them.
design
Yuers sneakers are a modern update of archived masterpieces from the past, combining materials such as suede, smooth leather, and mesh each season to create a timeless yet modern look.
The brand is known for its attention to detail, such as logo placement, material changes, and color contrast, resulting in a basic yet sophisticated design. Its flexibility allows it to blend in with both city and natural styles, adding depth to your styling.
material
Yuers sneakers are made with a variety of materials, including cowhide suede, smooth cowhide, synthetic fiber, artificial leather, textiles, and buckles. The best materials are carefully selected based on design and functionality.
Vibram® is used primarily for the sole, and by specifying the hardness and composition of the midsole and outsole, we have achieved both design and walking performance. The combination of carefully selected materials directly translates into comfort and a sense of security when worn.
usability
Another major feature of yuers is that it places the utmost importance on user comfort. In response to the fact that many people tend to leave the laces loose when wearing their shoes, the company has introduced mechanisms such as free lock, quick lace, and hold tape. These ensure stability when walking while maintaining ease of fastening and unfastening.
In addition, the heel counter is made harder to prevent lateral movement of the heel, providing a firm hold on the entire foot. This reduces fatigue even when worn for long periods of time, providing a comfortable fit.
In this way, the four perspectives of philosophy, design, material, and usability are combined to create yuers' "pair of shoes with a purpose." yuers sneakers are constantly evolving to adapt to the lifestyles of the times.
Yuers' representative models and features
Yuers offers a selection of iconic models that represent the brand's philosophy. Each model has its own unique character and functionality, allowing you to choose one that suits your lifestyle and the occasion. Here we introduce four of their main models.
yuers TODAY
As the name suggests, the "TODAY" model is based on the concept of being a part of your everyday life. Its simple design combines ease of wear with just the right amount of presence.
What stands out most is the balance between modern minimalism and classic details. Pair it with wide-leg pants or denim for a casual look, or with slacks and a jacket for an urban look. It's a versatile pair of shoes that you'll naturally reach for, from your daily commute and shopping to going out on the weekend.
yuers PARKLIFE
As the name suggests, the "PARKLIFE" model is themed around "relaxing time spent in a park." It combines a light and comfortable fit with a sporty feel that's perfect for walking around town.
The sole design is particularly suited to active scenes, and the wide range of colors available makes them appealing. The design blends seamlessly into both urban cityscapes and natural landscapes, making them perfect for those who want to enjoy casual fashion.
yuers WALK ABOUT
As the name suggests, the "WALK ABOUT" model is designed with walking in mind. It features a sole unit that makes it easy to walk for long periods of time without getting tired, and an upper structure that provides firm support for the feet.
When you actually try them on, you'll find that they offer an excellent balance of cushioning and stability, making them comfortable even when walking long distances, such as on trips or business trips. The design is basic yet sophisticated, making them a pair of shoes that you can wear comfortably both in the city and outdoors.
yuers LEAVES
"LEAVES" is a new sneaker that crosses the boundaries between outdoor and street wear. Based on Italian trekking shoes, it is a modern reinterpretation of the colorful culture of the 1980s.
A key feature is the "quicklace system," which allows you to fit the shoes simply by pulling the cord. There's no need to retighten the laces like with hiking boots, making them comfortable even on busy mornings or at festivals. Furthermore, the outsole is equipped with Vibram's latest technology, "RUSTLE," which provides excellent grip on both unpaved roads and asphalt, allowing you to seamlessly move from the city to nature.
The name "LEAVES" means "reflecting your current mood," and as a pair of shoes that combines practicality and design, they can be used for a wide range of purposes, from everyday life to outdoor activities.
What the representative models have in common
TODAY, PARKLIFE, WALK ABOUT, LEAVES: What these models have in common is that they are built on a background of traditional craftsmanship, yet fit into modern lifestyles.
"In the city or in nature," "at work or on holiday" -- this "flexibility that transcends boundaries" is perhaps the greatest feature of yuers sneakers.
New "SOON" - Overcoming the weaknesses of slip-ons
Yuers has released a new slip-on called "SOON."
Unique elastic structure
The weakness of slip-ons is that they slip off when you walk. To solve this problem, SOON has placed a single elastic band on the inside of the shoe tongue. It is easy to put on and take off, yet provides firm support for the instep from the moment you put it on. This idea is unique to yuers, who thoroughly observe the user experience.
A presence born from the details
The mocha overlay, three-dimensional tongue, and lining color scheme. The basic shape is sprinkled with small touches to create a finish that is "understated yet atmospheric." It blends in well with the city, yet stands out in photos. SOON is an exquisite design.
DECEMBER sole unit
SOON's feet are supported by the thick "DECEMBER" sole.
Midsole: LCS material provides a balance of cushioning and rebound.
Outsole: XS TREK compound ensures grip and durability.
This structure allows you to walk safely on roads after rain or on station tiles.
SOON is a reliable shoe for any occasion, regardless of style, making it the perfect choice for everyday city wear.
Be sure to check out the new release "SOON"!
Summary: Yuers' evolution continues
Sneakers reflect our daily lives and lifestyles. Yuers sneakers are not just shoes for walking, but were created as a "partner" to help you spend time in the city or in nature more comfortably and enjoyably, in your own way.
The representative models introduced so far, such as TODAY, PARKLIFE, WALK ABOUT, and LEAVES, each have different functions and designs, but all value "tradition and innovation" and "usability and design." Now, the new "SOON" model overcomes the weaknesses of slip-ons and demonstrates the brand's new possibilities as a shoe that combines next-generation comfort and style.
yuers will continue to pay homage to classics of the past while adding a modern touch to create shoes that fit the times. Whether you're walking around town, outdoors, traveling, or just enjoying everyday life, having a pair of yuers sneakers that are just for you will make your daily steps lighter and more enjoyable.
If you're looking for a pair of shoes that truly suit you, be sure to try out the yuers lineup. They're sure to fit your lifestyle and become a companion that you can enjoy for a long time.
