YUENSTORE | The reason behind YUEN

"We want to provide the joy of choosing and meaningful items."

Interview with YUEN STORE Representative, Tadatsu

In an age where the cycle of fashion and mass consumption is constantly changing, there is one creator who continues to ask himself, "What do we really need?"

YUEN STORE is an online store that delivers products that gently fit into your daily life while valuing the "reason" and "connection." Behind it are the thoughts and experiences of Tadatsu, who has been involved in manufacturing for many years.

In this interview, we will share with you the thoughts behind the launch of the brand, the criteria for selecting products, and future prospects.

1. Starting point

- What made you decide to start YUEN STORE?
Having been involved in manufacturing for many years, the COVID-19 pandemic made me keenly aware of the weakness of not having our own brand.
That's why we decided to start a brand that we could plan ourselves and deliver responsibly.
YUEN STORE was born to accommodate this.

- What values ​​do you value when choosing things?
I used to buy a lot of stuff myself.
However, as I get older, my desire to choose things I really need, rather than just consume, has changed.
Something that makes you feel happy when you hold it in your hands. Something that makes your life just a little bit better as you use it.
At YUEN STORE, we want to deliver products selected with this perspective in mind.

2. Origin of the store name

-What does the name "YUEN STORE" mean?
Rather than following trends, we want people to see the value in the ``reason'' and ``background'' behind each item.
I wanted to put meaning and emotion into each and every product.

- Please tell us why you chose the word "YUEN".
As words such as "soko" (reason) and "history" suggest, we want to value the "origins" and "roots" of things.
We hope that this product will become a part of your daily life that makes you suddenly think, "I'm glad I bought this," and become a part of your daily life that you will suddenly think, "I'm glad I bought this."
And just as I have been supported by connections with people, I have put that same feeling into this store.

3. Brand attitude

- What is the worldview and values ​​you want to convey through YUEN STORE?
It's not just convenient, but also something that will enrich the feelings of those who pick it up, even if just a little.
We would like to deliver such products and stories.

4. Now and in the Future

- Do you find any difficulties in running the store?
Even if you want to convey the texture and attention to detail of a product, there are inevitably limitations to what you can do online.
If the creator's thoughts are carefully put into words, it becomes long.
However, at YUEN STORE, we want to explore ways to deliver products that are not just "sellable," but that properly convey their value.

-What do you want to challenge yourself with next?
One day, I would like to have a physical store where customers can actually touch the products.
I want to be closer to my customers and deliver my products and thoughts to them.

5. The personal side

-What are you into these days and how do you like to spend your time?
I'm cheering on my son's soccer game.
I enjoy watching the children improve with each session,
There is a lot to learn from watching them work hard together with their peers.

message

If you have the opportunity to choose a product from YUEN STORE,
We hope you will continue to use it for a long time, tenaciously, and forever.
We will continue to sincerely deliver products that you will be glad to purchase.