yuers | Product Characteristics

yuers｜Yours

Product characteristics

[yue] deceased [yours] your

To be a sneaker brand that has a reason for every design, material, and detail, and that adds color to the lifestyle of the wearer.

・Philosophy｜Philosophy

yuers is a sneaker brand that pays deep tribute to the craftsmanship that has colored the "cultural scene" of various eras, and aims to fuse tradition and innovation, with the keywords "usability" and "functionality" in its designs.

・design

yuers sneakers are based on archived masterpieces from the past, updated with modern materials and details, and are designed to give people the reason to wear them now (hence the yue) while retaining their timeless appeal.

The carefully selected color palette creates sneakers that match the times. By combining standard and trendy materials each season, such as suede leather, smooth leather, and mesh materials, we have established a deep individuality that will color your feet.

These sneakers are accented with attention to detail, with the logo design, placement and contrasting material changes, and while based on an authentic design, they also have a sophisticated look and are in keeping with the times.

・Material

We carefully select from a wide variety of materials, including cowhide suede, smooth cowhide, synthetic fibers, artificial leather, tape, textiles, and buckles, and then choose the one that best suits each sneaker based on design and function.

The sole is mainly made of Vibram. The color and material combination of the midsole and outsole are specified, achieving both design and functionality as a sneaker.

・Usability

In terms of functionality, we place particular importance on the comfort of the user. Stability when wearing is important to reduce the burden on the feet, and for that, it is important to tie the laces of the sneakers tightly, but in reality, most users wear them in a loose state due to the hassle of fastening and unfastening the laces. Therefore, Yuers solved this problem by adopting free lock, quick lace, and hold tape.

In addition, to further improve foot stability, the heel counter has been made harder to prevent lateral movement of the heel, resulting in a comfortable fit.

Yuers sneakers are constantly evolving to adapt to the lifestyles of the times.