A unique factory brand with specialists working as one team
A unique factory brand with specialists working as one team
Professionals who have been involved in the production of fashion brands in their own factories for over 10 years.
A former musician and a skilled manager with a deep understanding of the production site, he is a designer who continues to have a passion for sneakers while developing his own brand.
He is also a marketer who has experience in a wide range of genres, from vintage to American casual and outdoor.
The yuers team is made up of specialists with different backgrounds.
Our production management capabilities are our greatest strength
By having our own factory, we are not just making shoes,
"An environment where hard-to-obtain materials and parts can be obtained"
"An idea with solid evidence and a story behind it"
can be shaped.
Rather than relying on external sources, we are able to control quality ourselves, and this production management ability allows us to offer designs and functionality that cannot be achieved anywhere else.
A factory brand necessary in today's world
Rather than simply making shoes that follow trends, we create reliable products with a solid manufacturing background.
As a factory brand, yuers has combined "management skills," "design," and "functionality" to create sneakers that are suitable for the current era.
From procuring rare materials to inventory management, we respond flexibly and on-site.
We clarify inspection standards for each process to ensure stable quality.
"Shoes that tell the story."
Yuers sneakers are not just for wearing,
It is a "proof of the factory brand" born from production management and team passion.
