Brand Name Origin: 【yue】故 【yours】
yuers is a shoe brand that pays homage to the craftsmanship that has colored the "culture scenes" of various eras, and is designed with the fusion of "tradition" and "innovation" as its key concept.
It constantly evolves to adapt to the lifestyles of the times.
Brand Symbol: "The Moon"
We positioned the moon, which has been an admired symbol in various cultures for past masterpieces, as a metaphor and a way to pay respect, making it our brand symbol.
Design
Design
yuers' design is based on cultural scenes like 90s grunge and street fashion. While being a sneaker, the design doesn't aim for the cutting edge, but rather is achieved by modernizing shoes that defined an era. Paying homage to past masterpieces and leveraging their design aesthetics, by re-evaluating everything from color schemes, materials, patterns, and lasts, the result is a sneaker that fits the current era while skillfully retaining a nostalgic feel. By actively incorporating and updating designs with a purpose, it becomes a design that links culture and fashion.
機能
Functionality
yuers is based on the concept of sneakers that prioritize "usability" and "functionality." The heel counter, which acts as a stabilizer, is a high-hardness molded counter, and to maximize its function, we mainly use Free Lock or Quick Lace, or even with laceless shoes, we adjust the last balance to ensure a secure fit. In addition to the upper, the sole also pursues functionality such as grip performance and shape stability, so we use Vibram® soles that are customized to our requests, from the compounding of the midsole to the outsole.
Background
Manufacturing background
The team came together from a unique group of individuals: a production professional who has been involved in the production of fashion brands at their own factory for over 10 years and is a former musician themselves; a designer who also has a side as a sneaker freak while developing their own brand; and a marketer who has seen many genres of fashion, including vintage, American casual, and outdoor styles. With the ability to source hard-to-find materials and parts for production, and with ideas backed by verifiable stories, yuers' products are created as a factory brand that fuses designs and functionalities that cannot be achieved elsewhere, making them essential for today's times.
SCENE
PRODUCT LINEUP
With a single dial, you can smarten up the fit and how you put them on and take them off.
The "Free Lock System" provides a comfortable fit while securely holding your feet. One pair for both outdoors and city.
yuers
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With a single dial, you can smarten up the fit and how you put them on and take them off.
The "Free Lock System" provides a comfortable fit while securely holding your feet. One pair for both outdoors and city.
With shoelaces that don't need tying, putting on and taking off your shoes and adjusting the fit is a one-touch operation.
Yuers' "Quick Lace" sneakers allow you to move lightly whether in the city or outdoors. They are a pair of shoes that reduce stress on busy mornings.
yuers
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With shoelaces that don't need tying, putting on and taking off your shoes and adjusting the fit is a one-touch operation.
Yuers' "Quick Lace" sneakers allow you to move lightly whether in the city or outdoors. They are a pair of shoes that reduce stress on busy mornings.
It's nice to have the ease of being able to slip them on quickly, but you also want stability when walking.
YUEN sandals offer the same ease of wear, with a secure and comfortable fit, accompanying you lightly from city strolls to outdoor adventures.
Slip-ons are easy to put on and take off, but they tend to slip. yuers securely holds your feet with a single elastic band on the inside of the tongue. It maintains the ease of wear while adding walkability.
yuers, a unique item that combines design and functionality.
Its originality, unlike anything else, will highlight your individuality.
PG
The original shoe brand of "PLAYGROUND," a sneaker select shop located in Tomigaya, Tokyo. This brand pursues rational design and comfortable performance, created by designers with a deep understanding of sneakers.
PRODUCT LINEUP
pg sneakers turn any place into a playground.
With a blend of functionality and design, these shoes
will make your lifestyle freer and more agile.
